The values that guide our conduct, draw our path and bind us as a team are key to the route we want to follow and to our success.

ETHICS - Ethics is our guideline. We operate with transparency and integrity towards our customers, both internal and external.

EXCELLENCE - Our unique commitment to excellence leads us to research, develop and design cosmetic products with the highest standards of quality and effectiveness.

SHIFT - In a global economy the answer to market demands lies in innovation as an adaptive capacity to change and, consequently, to the new and growing needs of our customers.

PEOPLE - The cornerstone of all values. What we are as an organization is determine by this living factor. With them we build relationships, engage, develop, we are whole.